I want my team to work towards 100% customer satisfaction index of our product & service offerings

We spoke to Mr. Anand Patil, Chief Executive Officer at INDIFORM (A Ketty Apparels Enterprise) to understand their focus areas for the year 2021, safety products they are going to launch and promote this year, innovations in safety work wear expected this year, industry verticals they plan to aggressively target to increase the outreach of their products and his views on OSH India Expo and the work done by it enhancing awareness around occupational safety and health for Indian Industry.

Interviewed by Adeesh Sharma

1. Please tell us about INDIFORM’s focus areas?

INDIFORM is well aligned to pace marshal towards ambitious upward journey to emerge as “An Exclusive Work Wear Brand” in the Institutional Industry domain. It gives me immense pleasure to announce grand launch of our Brand “INDIFORM-We’ve Got You Covered” on a Platform of Occupational Safety & Health Show OSH, International event being scheduled during Nov’2021. Distinct focus area for INDIFORM in the span ahead certainly is to get into Partnership & Affiliation through Intense Customer Engagement across every Business Vertical starting from Heavy Manufacturing covering Oil, Chemicals, Petrochemicals & Refineries, Electrical Equipment etc., Pharmaceuticals, Automobile, Aviation, FMCGs, Hotels & Hospitality, Logistics, White Goods covering Electronics gadgets and QSRs. We strategize to establish and place INDIFORM as an Exclusive Work wear and Corporate Attire Solution to our clientele across multi industrial verticals from Private and Public domains. And also expand client base across globe over n above exiting countries served.

2. In the current Covid 19 scenario, which safety products are you going to launch and promote this year?

Well. I am sure entire corporate domain would be looking at INDIFORM as a promising Value Chain Partner who would offer Total Solution in terms of their Industrial Workforce wear and Corporate Staff wear clothing needs. We at INDIFORM are committed to cover our clientele users for their Safety, comfort and elite look. Having established corporate attire range in alignment with Global Norms on the workmanship, INDIFORM strategies to expand manufacturing capacities on Fire Retardant Industrial Coverall Suits predominantly exercised in the Heavy Manufacturing Segment of Industry covering Oils, Glass, Steel, Petrochemicals & Refineries, Constructions etc. Industrial Coverall Suits made at World Class Manufacturing facility of INDIFORM comprises excellent functionality out of Cotton & Aramid Rich fabric variants through both Product and Finish Innovational techniques. INDIFORM’s Safety wear goes in tandem with Antistatic offering on the product along Flame & Heat Retardant, Prevention of Flash Fire, Arc Flash and Welding. Lint Free Antistatic Pharmaceutical Coverall Suits with distinguished & customized garment styling/workmanship has been well appreciated by leading Pharma Giants across the country, making further inroads to penetrate global domain too.

3. What innovations in safety work wear can we expect to see this year from INDIFORM?

High-visibility garments are the new additions to the range in the specialty work wear. Bullet Proof clothing to Public Domains of Government of India. INDIFORM being an Integrated campus from fabrics to garments, having erected recently with state of art manufacturing infrastructure becomes one stop solution to our clientele to look out for entire work wear range needed from top management official’s exclusive corporate attire clothing till workmen uniforms. INDIFORM’s highly skilled Product and Design team unit is consistently engaged with differential product offerings to users through innovating fabrics and garment tech pack stylings. We have been dreaming and aspiring with a customer centric goal that every work wear or corporate attire shipped from INDIFORM’s campus carry Functionality and Performance value, true to user’s requirements on look, comfort and functional values. INDIFORM’s Products are being aligned to get affiliated and collaborated with distinguished Performances viz, Anti-Microbial, Thermoregulatory Adaptive, Advance Teflon influencing three proof finish (Water/Stain/Oil), vertical wicking, wrinkle free & resist, Moisture Management, Breathability, Quick Dry, Clean Touch, Eco Dry water repellent, Sun Block UV Protection especially on the corporate wear and workmen uniforms.

4. Which industries you plan to aggressively target to increase the outreach of your products?

I already spoke about Industrial Verticals from Private and Public Sector domains earlier. Besides and to the specific prominence, I intend to expand affiliation with Petroleum Units, Electric utilities, Steel, Cement & Metal Manufacturing Industries and would be extremely keen to offer our product & service values from INDIFORM Campus. Prevailed Pandemic has adversely implicated Hotel and Hospitality sector. Our genuine intent would be get associated to facilitate revival of this segment through functional product offerings and covering them for safety coupled with ease of comfort wear. Again Hospital industry also on priority cards who can be greatly benefited out of INDIFORM’s performance clothing range across their domain categories.

5. Mr. Anand, What do you feel are INDIFORM’s Strength Statements compared to traditional players?

Several and unique strengths INDIFORM can display and proven with. I reiterate, INDIFORM, A Government Recognized ISO Certified Unit, is an Integrated Campus - Covering Fabric to Garment Engineering at one place which complements to total control on the most desirable service value “Delivery”. Secondly having reactive hold on fabric manufacturing being in-house, INDIFORM would be extremely competitive on the commercials to client needs. Thirdly State of Art Garment Manufacturing facility demonstrating distinguished workmanship in line with WCM (World Class Manufacturing) techniques. Fourthly highly skilled and customer centric INDIFORM team across all functions aspiring for 100% Customer Satisfaction Index.

Finally offering a Quick Turn Around Range through our NOS (Never out of Stock) fabric inputs across all the categories of uniforms. Dealership Network PAN India basis. And true value creational initiatives being Prompt & Responsive to client’s needs and resolutions, M2M-Make to Measurement service and have also strategizing with 3D Scan Sizing solutions in the near future.

6. INDIFORM’s Vision and Mission post pandemic era and Company Values?

Well. Our Vision is to be one of the world’s largest Work wear manufacturer whose competitive versatility permits to participate across the spectrum of global markets ranging from least developed to the most sophisticated. Mission certainly goes to capitalize making every version of work wear in terms of Corporate Attire, Industrial and Special Coverall Suits for every vertical and Institutional Performance Uniforms, all at best of commercials with on time delivery commitment with highest quality. G R I P is the Value statement of INDIFORM. Giving back to society, Respect for Individual, Integrity and Passion form pillar value statement of INDIFORM. Moreover, Women empowerment at the facility goes in line with CSR initiatives, training local village women’s and empowering high workmanship skills.

7. Mr. Anand, Where do you foresee INDIFORM’s business accomplishment journey in next couple of years?

Primarily I want my team to work towards 100% customer satisfaction index of our product & service offerings. I trust on team’s capability across all cross functions of business and intend to empower everyone to aspire for ‘Zero Defect Product’ deliverables to our clientele. Yes, In the Textile & Garment business, it’s practically impossible to achieve zero defect product, however INDIFORM team is definitely aspiring for this ambitious goal and efforts towards utmost complied product offering. Entire focus of the INDIFORM team is going to be to outperform on the client’s expectations on every front. Yes, INDIFORM strategizes to embark on a Global Platform as an Exclusive Work Wear Brand in the very near future and expand business volume to over 2 Million Functional & Specialty Work Wears every annum.