We spoke to Ravindra Shinde, Vice President International Sales, Venus Safety & Health Pvt. Ltd. to gather insights on the safety products that they have launched in the ‘New Normal’, on their focus areas in safety for the foreseeable future, their plans to raise awareness about safety products in India and their plans for international markets and how they plan to grow in future.

1. Please elaborate on the safety products that you have launched in the ‘New Normal’?
   1. Surgical SN-95 masks meeting NIOSH FDA requirements for medical healthcare segment.
   2. V-shwas Natural, Deluxe & Comfort range in FFP2 & FFP3 as per IS 9473 for consumer market segment.
   3. V-shwas lite low resistance high efficiency masks meeting ASTM F-3502 requirements of community face masks
   4. Child masks
   5. V-999 Silicone Full-Face masks for Medical & Industrial use.
   6. New Industrial safety helmet range with 4 different styles for industrial users.

2. Please tell us about your focus areas in safety for the foreseeable future.
   1. To deliver neck-up safety and healthcare products.
   2. Development of cost effective & quality products through ingenious use of technology and research.
   3. Main focus to serve 3 major customer segment Industrial, Medical and Community.
   4. More technological product development patents.
   5. Own digital selling portal.

3. What are your plans to raise awareness about your safety products in India?
   1. Fit-test services to Industrial & medical users.
   2. Training program for end users as well as for channel partners.
   3. Webinars on knowledge sharing on PPE subject & end users.
   4. Digital Marketing, Exhibitions etc.

4. Please dwell on your plans for international markets and how you plan to grow in future.
   1. To develop own presence throughout globe to strengthen VENUS brand.
   2. Product certification & approvals meeting International standards requirements.
   3. To increase regional offices & stocking points globally.
   4. International exhibition participation.