With a fusion of design & technology we gave birth to a new generation of safety shoes that look and feel like a lifestyle shoe

We spoke to Huzefa Pavthiwala, proprietor, Cabson Enterprises to understand about their organization and the work they do, their S1 range of safety shoes, the inspiration behind launching this innovative range of safety shoes, their organisation’s work ethics and how they differentiate themselves from other brands.

Interviewed by Adeesh Sharma

1.PLEASE TELL US ABOUT YOUR ORGANISATION.

Ans - “S1” which in simple words means "Safety 1st"  is a brand owned by CABSON ENTERPRISES ,We have been in the business of selling  safety shoes since last 2 decades as channel partner for some of the leading global brands and in past 2 decades we have sold more than 2 million pairs of safety shoes to some of the major customers in India such as Schneider Electric , Honda Motorcycles, Mylan laboratories , Abb ,Akzo Nobel , Sobha Developers ,DHL ,GE, P&G and many more .

2.PLEASE TELL US ABOUT YOUR S1 RANGE OF SAFETY SHOES

Ans - We have pushed beyond what’s possible and redefined safety shoes by introducing a product range like no other ,With unparalleled comfort, advanced technical specifications and high end fashion look & feel .For the First time the safety shoe industry has been revolutionised with breakthroughs to deliver a true pioneering experience .We didn’t just create better safety shoes ,we redefined the whole segment . 

3.WHAT INSPIRED YOU TO LAUNCH YOUR SAFETY SHOES BRAND?

Ans - We realised that the market is cluttered with typical safety shoes which look very ordinary and provide a very basic level of quality and comfort ,From our experience of 2 decades in this line of business we learnt that the customers are looking for safety shoes with attractive designs ,premium quality ,superior comfort at a reasonable and affordable cost. We realised that there was a huge gap in the market between what the established brands were offering and what the customers really wanted, so we decided to take a BOLD STEP to fill this gap. This inspired us to launch our very own brand of safety shoes. Hence with a fusion of design & technology we gave birth to a new generation of safety shoes that look and feels like a lifestyle shoe.

4. PLEASE TELL US ABOUT YOUR WORK ETHICS AND HOW YOU DIFFERENTIATE YOURSELF FROM OTHER BRANDS.

ANS - 1. We are ambitious Innovators - working with the best shoe designers ,technicians and manufacturing facilities .We have gone all out to develop a very unique and exciting range of safety shoes .

2.We are quality fanatics - We have relentlessly worked on every minute details and ensured that we deliver the very best quality products to our customers.

3.We are Honest - Our word is true ….Reliability, honesty and trust are the guidelines for our partnership with our customers ,dealers and suppliers .

4.We are socially responsible - People are in the centre of all our actions, We take our mission to protect people very seriously, We listen to you to constantly develop ourselves. 

5.We are optimist - We are embarking on this exciting journey with great enthusiasm and we totally believe that “NOTHING IS IMPOSSIBLE.”